Transparency Isn’t a Trend, It’s a Standard. 

Today’s conscious consumers don’t just care about what’s in their food; they want to know where it came from. From factory-farmed meat to imported additives, the food industry has long relied on opacity. But things are changing fast.

For Byron Bay Bone Broth, traceability is foundational.

01. Why Traceability Matters

Ingredient traceability refers to the ability to track every step of a product’s journey, from the farm where an animal was raised to the moment it reaches the shelf. It’s essential for:

• Food safety

• Sustainability & environmental impact

• Animal welfare standards

• Building consumer trust

In an era of greenwashing and vague health claims, traceability brings accountability.

02. Our Sourcing Promise

We’re proud to work with Inglewood Farms Australia the leading producer of certified organic chicken, along with local, ethical farmers who share our commitment to regenerative agriculture.

All of our bones are:

• Certified organic

• Sourced locally within Australia

• Free from hormones, antibiotics, or unnatural feed

• Handled and transported with care

This means you know exactly what you’re consuming and what you’re supporting.

03. Paddock to Pouch

From simmering pots in our Northern Rivers HQ to your local health food store, we oversee the entire lifecycle of our products:

• Sourcing → Slow-simmered cooking → Packaging → Distribution → Education

• Every step is intentional, local, and aligned with our core values and ethics.

We call it Paddock to Pouch, and it’s our guarantee.

04. Why It Matters to You

You deserve to feel confident about the food you’re putting into your body and your kids’ bodies. When you choose Byron Bay Bone Broth, you’re choosing:

• Full ingredient transparency

• Integrity in sourcing and production

• A brand that shares your values

05. The Bottom Line

It’s no longer enough for brands to say they’re “natural” or “organic.” You deserve the proof. And we’re proud to show you every step of the journey.

From the soil to your spoon, it matters.