It Started With a Shared Obsession: Flavour + Integrity.

In the heart of Byron Bay, in a sun-drenched kitchen that smelled of slow-cooked goodness, two chefs, Peter and Andy, began simmering bones not just for flavour, but for purpose.

These weren’t just any bones. They were organic, pasture-raised, and hand-selected, the kind of ingredients chefs obsess over, and wellness seekers crave.

But this wasn’t a fleeting idea. It was the beginning of something that would change lives, kitchens, and pantries across Australia.

From Kitchen Bench to National Brand

Peter and Andy weren’t just chefs,  they were lifelong friends, bound by a shared belief: that food is medicine, and that real nourishment should be accessible, transparent, and made with care.

They started small, cooking batches in three 500L stock pots, hand-filling jars, and delivering orders to local stores. Word spread fast. Customers didn’t just love the taste, they felt the difference.

Today, Byron Bay Bone Broth is Australia’s largest producer of organic broth,  trusted by naturopaths, families, athletes, and chefs alike. However, the heart of the business remains unchanged: slow-cooked nutrition, crafted with intention.

Chefs-First, Always

Unlike mass-market wellness brands, Byron Bay Bone Broth is still owned and operated by chefs. Every recipe starts with flavour, because if it doesn’t taste good, it won’t become a habit. But beneath the flavour lies a deep purpose:

• Every ingredient is traceable to its source.

• Every batch is simmered low and slow for 24 hours or more.

• Every product is free from fillers, flavours, and shortcuts.

Why Broth? Why Now?

Bone broth has long been a staple of culinary traditions, from French kitchens to Asian soups. But in modern wellness, it’s more than comfort food. It’s a daily ritual for maintaining gut health, boosting immunity, promoting skin health, and supporting recovery.

Peter and Andy knew this instinctively. But it wasn’t until they started hearing from customers: people who felt better, healed faster, or finally found something their kids would eat, that they realised the impact was far bigger than they imagined.

Built on Friendship, Fuelled by Purpose

This isn’t a story about going viral. It’s a story about doing things right,  even when no one’s watching. About building something from scratch, with sleeves rolled up and values intact.

Byron Bay Bone Broth is now a growing family business with national distribution, a thriving practitioner network, and a cult following of broth lovers. But at its core? It’s still two friends, in a kitchen, doing what they love.

And that’s precisely how they like it.